The Wii is fast becoming the stuff of urban Christmas legend. Stores have been inundated with people calling daily and walking in asking for it, only to be told they’re sold out. When a store does get a shipment, they’re snapped up in minutes. All over North America, the system is so in demand that:
- A shopper lucky enough to get one has the parcel double-bagged by store staff so no one can see the name through the plastic, and is given a security escort to her car by mall staff.
- A clerk at another store says he never knows when a shipment is coming in, because a truckload of the merchandise was stolen in the Toronto area — so now they only know when the delivery shows up at the door.
- Every day has another report of people being mugged, cars and homes broken into – all to get the desired Wii.
For the second year running, this video game system has become the hot, unattainable item this holiday season, along with games such as Guitar Hero. There is no question that there will be lots of disappointed kids come Christmas as supply once again falls far short of the demand. There is little doubt that stores are being buried under an avalanche of requests. BestBuy has gone as far as to add the following disclaimer to their main page:
Thank you for your interest in Nintendo Wii and Guitar Hero 3.
Unfortunately, as these are two of the hottest gifts this season, our stock continues to fall short of the demand. We are doing our best to correct this and will put out new stock in our stores as soon it arrives.
Happy Holidays and thanks for choosing Best Buy.
While I was able to purchase a Wii back in October, I have to tell you that my own recent requests for Guitar Hero 3 for the Wii, while they used to be answered apologetically are now more often answered simply with an incredulous laugh. While many people have voiced the opinion that this is a marketing ploy at Nintendo, you should keep in mind that they are shipping 1.8 million Wiis a month. Now, I have no way of knowing whether they could increase this capacity but it would certainly appear that they are holding up their end of the bargain. That being said, only a few short months ago, many people were able to get Wiis simply by going to the store and asking for one. However, this became increasingly difficult as Christmas approached. Now? Well, it is next to impossible. No one has them anymore and when a store somehow manages to get a shipment in, they go fast. All retailers are in agreement that there are no Wiis in, and they don’t know when they’re coming.
“Purolator and UPS will not say anything to us anymore,” said an employee at EB Games. “One of their trucks got held up at gunpoint, so after that they will not say anything about when they are being shipped.”
But the Internet has come to the rescue for some, with auction sites like eBay and their ilk offering new ones for sale but at prices in excess of $400 for the system that retails for $269. While many object to the gouging, I know many parents who are more than happy to shell out the dough to put the system under the Christmas tree. Even at this price, the Wiis continue to sell.
So, what’s the fascination with the Wii and why hasn’t Nintendo been able to keep it on the shelf? Well, for one, kids and parents alike seem to appreciate the physical aspect of the game. While it is not exactly a run in the park, anyone who has tried one can clearly state that your thumbs are not the only thing that gets a workout. I can vouch to actually feeling muscle stiffness the day after a prolonged session. It has also cut across gender and generational lines, unlike other high-priced game systems that rely mostly on first-person shooter games — the domain of mostly teenage males. In fact, a cursory glance at the Wii game shelf, while still somewhat limited, will offer something for everyone. As a happy Wii owner I have to tell you that I love mine! - sorry to rub it in for those looking.
The Wii has sold more than six million units in the U.S. since it was launched a little over a year ago.
(NAME AND ADDRESS WITHELD FOR SECURITY REASONS)