“Wee 1st” - a new Wii exclusive brand by Activision
The Wii has seen its fair share of shovelware. And frankly, the lackluster titles will never stop coming. Nintendo has really hit the casual crowd right over the head with the Wii and developers are taking advantage of that. The new All-Play brand that was recently announced by EA takes sports games and aims them at “players of all skill levels.” You know who they mean by that.
Now, this isn’t bad news. A casual game isn’t always going to be bad. Look at games like Wario Ware, a game that mixes the likes of both the hardcore and casual crowd. But more often, hardcore games are what, logically, hardcore gamers want.
Enough of this, let’s get to the real news, shall we?
Recently Activision announced they will be coming out with a new Wii exclusive brand much like EA’s All-Play brand. The brand, named ‘Wee 1st’ will be attempting to cater to the casual market with Wii-specific game designs. Dave Oxford of Activision Publishing notes:
“The Wii is introducing new audiences to gaming. Clearly, the Wii’s accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii’s capabilities.”
To me, it sounds like Activision is just trying to get a slice of that delicious, Nintendo money-pie that Nintendo has cleverly baked. But who knows, maybe they’re trying to go above and beyond with the Wii and its games. Let’s just hope that these games are good. Below is a list of the upcoming games that will feature the ‘Wee 1st’ branding.
-Little League World Series 2008
-Rapala Fishing Frenzy
-Dancing with the Stars: Get Your Dance On
More games are set to be announced which will arrive in-time for the Holiday season.
What do you think about the Wii and its casual games “crisis?” Discuss it in our forums.
Tags: Activision, All-Play, Casual, EA, Games, Gaming, Wii, Wii 1st
Nintendo News | 
Lukatoll | July 9, 2008
